Since March 2025, Benjamin Bories has been leading the Chabé agency in Marseille, with the mission of overseeing local operations and supporting the Group’s development in a high-potential region.
From Marseille to the Luberon, via Aix-en-Provence, the diversity of the territory attracts a wide range of clients: major industrial groups, leisure travellers in search of a refined lifestyle, film productions, and international event organizers.
In this interview, Benjamin Bories shares insights into the specificities of the Provence market, the client profiles he serves daily, the regional synergies with the Nice and Cannes agencies, and the ambitions driving this new chapter in his professional journey.
What are the specificities of the local market and more broadly of the Provence region?Provence offers a vast and varied landscape. From the dynamic energy of Marseille to the elegance of Aix-en-Provence or the tranquillity of the Luberon, opportunities abound for our clients.
As a result, we must provide the flexibility and adaptability required to meet the unique demands of the terrain and the diversity of our clientele. This richness is precisely what makes the local market so distinctive.
That’s why we are committed to delivering a service that is perfectly tailored to each situation, each location, and each client.
Our knowledge of the region, operational agility and attention to detail allow us to support both business travel and the most exclusive leisure stays.
Here more than anywhere else, our ability to personalise the experience makes all the difference.
The many cultural facets of Marseille are reflected in our clientele. The growing appeal of the Marseille-Provence destination attracts international business clients looking to expand their presence in the region.
Among them, we support major groups from the industrial, aeronautics, maritime, and medical sectors, particularly during medical congresses and large-scale scientific events.
High-end tourism is also a key pillar of our activity. I’ve observed that the art of living and “slow life” culture of Provence attracts private clients in search of tranquillity, whether they’re staying at a vineyard estate, a country house in the Luberon, or a luxury hotel in Aix-en-Provence.
In recent years, the film industry has also become increasingly active in the region, requiring bespoke and discreet support for both talent and production teams.
The area also hosts a growing number of high-profile events: brand launches, international seminars, sports or cultural gatherings. In this context, the strength of the Chabé Group proves essential, enabling us to orchestrate tailor-made mobility solutions at the local, national or international level.
And of course, we work daily with local clients, businesses and individuals alike, for whom reliability, punctuality, and service quality are non-negotiable.
We collaborate closely with the Côte d’Azur agencies every day. Their support was invaluable from the moment I arrived, helping me quickly get to grips with internal procedures and streamline operations from the outset.
Beyond the human aspect, this cooperation strengthens our ability to deliver a responsive and well-structured service across the entire Southeast region.
Thanks to their 24/7 on-call systems, we ensure continuity of service, even outside standard hours, guaranteeing full availability for our clients.
This synergy is also key when a passenger wishes to extend their stay or travel along the French Riviera. Our teams share their local knowledge, networks and in-depth understanding of the territory to deliver a seamless and consistent experience with no compromise on quality.
Being part of the Chabé Group means benefiting from this local expertise, as well as from a national and international network. This extensive presence allows us to support our clients wherever they go, with the same high standards of service and attention to detail.
I discovered the fascinating world of luxury chauffeured transport nearly 15 years ago, while looking for a student job. I was immediately drawn to the variety of encounters, the service mindset and the pursuit of excellence and I soon decided to make it my profession.
Over time, my responsibilities evolved, particularly through coordination and dispatch missions during major events.
My collaboration with Chabé dates back around ten years, when I was regularly subcontracted for on-the-ground assignments. This relationship deepened in 2024 during a major international sporting event, where I was in charge of managing the official fleet in Marseille.
That trust was further strengthened in March 2025 when Nathalie Sauvan, Regional Director, appointed me as Operations Manager for the Marseille agency, overseeing the entire activity across the region.
This new chapter is both a source of pride and a great challenge, being part of such a historic and prestigious family company.
Marseille is home to major international industrial players, and the region boasts a wealth of prestigious hotels, two areas we fully intend to focus on.
Our development strategy will naturally revolve around two key pillars: strengthening our corporate partnerships on the one hand, and offering tailored support to the high-end hospitality sector on the other.
The goal is twofold: to build a solid and sustainable annual volume of activity, and to further anchor our presence in the region by creating long-term employment opportunities.
